US EditionIn China, They Celebrate the Anniversary of an Unsold Volkswagen arteon... and It Works.
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Seeing a team of dealerships blow candles for... a sedan that's been taking the dust for a year, it's not what we meet every day. And yet, it's exactly what an Audi distributor in China tried to get rid of an unsold car that would not end up staying on its park according to Caradisiac. Idea? Organize a real "stock anniversary" for a used Volkswagen Arteon, immobilized for twelve months in Guizhou province. Cake, candles, confetti, video posted o…
Humans are sometimes very attached to their vehicle. Similarly, dealers do not hesitate to give a soul to their fleet to attract the most sensitive customers. Here is for example the story of the Volkswagen Arteon sold right after its "stock anniversary".
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