US EditionCBS News chief Bari Weiss tells staff ‘we’re toast’ if they continue on current path
Bari Weiss aims to transform CBS News with 18 new contributors and a digital-first strategy to attract younger, diverse viewers, citing just 28% audience trust in mainstream news.
- On Tuesday, Bari Weiss told CBS News newsroom in an all-staff town-hall to prioritize digital and streaming as the main news platform, while noting TV still funds operations.
- David Ellison's October purchase of The Free Press for $150 million and his backing of Weiss have driven a mandate to broaden ideological perspectives amid historic lows in public trust, Weiss said.
- Organizationally, Weiss introduced a new leadership structure with Tom Cibrowski expanding his role and Sophia Efthimiatou leading a new talent team, alongside nearly 20 paid contributors announced Tuesday.
- The shelving of the CECOT segment caused leaks, criticism from Sharyn Alfonsi and Scott Pelley, and ratings declined for 60 Minutes after Weiss's decision last month.
- A shift toward digital revenue raises staffing questions as Weiss plans to court politically independent viewers and warned CBS News workforce changes are possible amid the pivot.
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41 Articles
‘CBS Evening News’ offers buyouts amid editorial overhaul
Nonunion staff at the “CBS Evening News” have been offered buyouts amid an overhaul of the nighttime news program now helmed by anchor Tony Dokoupil, according to a new report. CBS told staffers Wednesday that the buyout plans were afoot, according to The Hollywood Reporter, a day after editor-in-chief Bari Weiss announced the addition of 18 paid commentators, including several conservative voices. Weiss, who started in October, pledged to remak…
Bari Weiss to CBS News Staff: Pivot or Become Irrelevant
Bari Weiss delivered a blunt message to CBS News staff this week: The network won't survive by holding on tight to its broadcast audience. In an all-hands meeting on Tuesday, the CBS News editor in chief—who simultaneously runs the opinion site the Free Press, now owned by CBS parent...
CBS News chief Bari Weiss tells staff ‘we’re toast’ if they continue on current path
CBS News chief Bari Weiss told her staff that “we're toast” if the network continues with its current business strategy and invoked Walter Cronkite as a symbol of old thinking.
Coverage Details
Bias Distribution
- 50% of the sources lean Left
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