Cazoo Unveils Quirky Animated World in New Ad

Cazoo and Fold7 launch new brand positioning with animated campaign “The Right Car for Anyone” – Marketing Communication News

Fold7 has created its first campaign for Cazoo following appointment earlier this year Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch for the online used car marketplace which is set to rebuild the brand and restore consumer confidence following its acquisition by MOTORS in 2024. The new positioning tackles a market where consumers feel they need to be car experts due to the overwhelmin

Cazoo unveils quirky animated world in new ad

Online car marketplace Cazoo is showing how it can help find the ‘the right car for anyone’ with a new omnichannel campaign and brand positioning. Crafted by London agency Fold7, the campaign marks a relaunch for the used car platform as it looks rebuild its image and restore consumer confidence following its acquisition by Motors in 2024. The new positioning will look to tackle a market where consumers feel they need to be car experts due to th…