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Shoppers Spend More Than $26B Over Prime Day

Ark Invest bought $1.6 million of Amazon and $4.8 million of Palantir as Amazon’s Prime Day sales hit a record $26.4 billion, filings showed.

Summary by Total Retail
U.S. retailers drove $26.4 billion in online spend during Amazon Prime Day (June 23-26), representing 9.3 percent year-over-year (YoY) growth. Sales outpaced Adobe’s initial forecast of $26.3 billion. Amazon Prime Day and its accompanying shopping events at competitive retailers is changing the shape of the summer shopping season, which is beginning to rival the holiday period. As […]

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Bias Distribution

  • 67% of the sources are Center
67% Center

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Total Retail broke the news on Monday, June 29, 2026.
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