US EditionCase Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Glucon-D rolled out its Energy Ka Gola campaign across Lucknow, Hyderabad, Mumbai, and Kolkata to engage children during the summer. Through a travelling branded canter, the brand distributed over 10,000 energy-infused ice golas made with Glucon-D to children in 120 public parks. The campaign aimed to promote outdoor play and position the drink as a quick energy option during heat-induced exhaustion. The activity was supported by influencer cont…
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