US EditionCase Study: How a Classic Hip-Hop Station Quickly Uncovered On-Air Content Opportunities with TopicPulse
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Case Study: How a Classic Hip-Hop Station Quickly Uncovered On-Air Content Opportunities with TopicPulse
The Challenge: Staying Current with Pop Culture In the dynamic world of radio broadcasting, staying relevant with pop culture is essential. An On-Air and Promotions Manager at a classic hip-hop station in the western United States faced the challenge of connecting with its audience and keeping them engaged. With nearly 60% of TikTok users following accounts that post about pop culture and entertainment (Poynter), audiences expect up-to-date cont…
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