Carrefour Unifies Its Own Brands to Gain Scale and Build Customer Loyalty.
1 Articles
1 Articles
PIPELINE: Peninsula Sounds Banks Out to Sell Stake of Carrefour in Brazil Claudio Belli/Valor Carrefour Brazil has unified the development of its main private label brands — Carrefour, Member’s Mark and Bulnez — to try to expand scale in negotiations with suppliers, eliminate overlaps between Carrefour, Atacadão and Sam’s Club and strengthen an area that already accounts for a double-digit share of the group's revenue. According to the company,…
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