US EditionCarrefour and Aldi Fuel the War on Low Prices
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First it was Carrefour, and now it is the German distribution chain Aldi who wants to bring the price back down on some products to keep up with consumers’ ‘bags’. It should be emphasized that these strategies are still working today, as customers continue to show a behavior marked by caution and control of spending. In this context, low prices and promotions are being great tools of advantage to compete between the same distribution chains. Bot…
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