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Carpenter’s Shelter and Yes& Launch a Mail Campaign Worth Opening – Marketing Communication News
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Carpenter’s Shelter and Yes& Launch a Mail Campaign Worth Opening – Marketing Communication News
The ‘Gift of Being Known’ turns the envelope itself into an act of recognition Most direct mail gets tossed without a second glance. Nonprofit Carpenter’s Shelter, in collaboration with Yes&, proves mailers can achieve distinction with its latest campaign. This year’s campaign, themed “Give the Gift of Being Known,” transforms the end-of-year mailer itself into a visual metaphor. The outer envelope resembles a wrapped gift, but the “wrapping pa
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