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Carbon Labels Influence Shoppers Differently Online and Offline
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Carbon Labels Influence Shoppers Differently Online and Offline
A recent study published in the journal *Digital Business* sheds light on how consumers respond to carbon footprint product labels (CFPL) and how these responses vary based on their shopping habits and cognitive processing styles. The research, led by Aye Chan Soe from Khon Kaen University in Thailand, offers valuable insights for retailers, marketers, and policymakers aiming to promote… Source
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