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Cape Town Looks to Attract More Chinese Tourists with Expanded Marketing Push
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Cape Town Looks to Attract More Chinese Tourists with Expanded Marketing Push
The City of Cape Town is stepping up efforts to attract more Chinese travellers, following new data from the United Nations World Tourism Organisation showing that Chinese tourists were the world’s top outbound spenders in 2024. Mayoral committee member for Economic Growth, James Vos, says the city plans to expand its presence on major Chinese social media platforms, leveraging an increasing library of Chinese-language content, including artic…
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