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Cap Times: Pocketchange app aims to be Madison’s ‘antidote to the algorithm’ - Wisconsin Technology Council

According to U.S. Census data from 2024, there are over 33 million small businesses in the United States. But according to Jillian Bichanich, most people never see the small pet store in their neighborhood or the locally owned hardware store when searching the internet for dog treats or paint supplies. Search algorithms are designed to “favor
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wisconsintechnologycouncil.com broke the news in on Monday, July 14, 2025.
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