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Cannes Lions 2026: The Future of Marketing Changed Direction
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The interesting thing about Cannes, however, has never been just what happens about the scenarios, but rather, the conversations that happen when the conferences end, in the ads that go almost unnoticed and in the alliances that, over time, end up changing the rules of the game. During the last week I followed with attention the announcements, analysis and reflections that left this edition, including the coverage that my Merca 2.0 colleagues ma…
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