“Nigrum Corpus” Wins Grand Prix in Cannes Lions for Glass: The Lion for Change

Globo

Lean Right

Factuality

Ownership

The Black Body campaign, fighting racial bias and capacitism in medicine, received a Grand Prix in the Glass category: The Lion for Change on the last night of awards of the Cannes International Festival of Creativity, this Thursday (26), in Cannes, France. The project already awarded at Cannes Lions 2025, was developed by the Artplan agency for the Yduqs Institute and the Institute of Medical Education (Idomed). Exclusive material for subscribe…

Revista Merca2.0

Factuality

Ownership

The “Nigrum Corpus” campaign, developed by IDOMED and YDUQS Institute together with the agency Artplan (São Paulo), was consolidated as one of the most influential pieces of recent advertising creativity after obtaining the Grand Prix in Cannes Lions (Glass: The Lion for Change), as well as multiple recognitions in Design and Health & Wellness categories. More than a campaign, the project is positioned as a cultural intervention that exposes a s…