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Budweiser Wins the Grand Prix in Audio & Radio at Cannes Lions 2025

Summary by Roastbrief US
June 16, 2025 /Roastbrief/ – The Audio & Radio category at Cannes Lions 2025 celebrated the very best in sonic creativity, recognizing campaigns that used sound in disruptive, emotional, and effective ways. Jury President Xolisa Dyeshana announced this year’s winners, which included 9 Bronze Lions, 8 Silver Lions, 3 Gold Lions, and 1 Grand Prix. The highest honor went to “One Second Ads” by Budweiser, created by AFRICA CREATIVE DDB São Paulo. T…
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The Cannes Lion 2025 festival is dazzling with the winners that year after year have been showing their best works and that now Audio and Radio are awarded for their impact on the industry and the scope of their results. At least 84 percent of companies use advertising through digital audio, to which 75 percent of these people have recognized that people remember the advertising they hear, according to IAB.

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CB News broke the news in on Monday, June 16, 2025.
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