Cannes 2026: AI conversation moves from possibility to precision

AI Backlash Is Gaining Steam and 6 Other Insights Into the Creator Industry

Artificial intelligence remained a hot topic at this year’s Cannes Lions, with panelists publicly touting its opportunity for the creative and advertising industries. But the personal conversations I had about the technology on the branded beaches and in the swanky hotels last week sounded a bit different. Repeatedly, I was asked if I thought the AI bubble was going to pop, a question that was often asked in hushed tones — as if Claude or ChatGP…

Cannes 2026: AI conversation moves from possibility to precision

Mumbai: Attendees to the Cannes Lions will attest that every edition of the global festival of creativity has a unique rhythm—a driving theme or tone that emerges and echoes through its many engaging conversations and forums.  As a repeat guest myself, I did not need to wait too long to decipher the motif for the 2026 edition, which is the growing sophistication of how the industry looks at and talks about data in the AI era. This year, AI was w…