Cancún Airport Taxis Launch Promotion Wars · Global Voices

The caution in consumer spending and fierce competition between brands, promotions and discounts have been consolidated as key tools not only to increase short-term sales, but also to strengthen brand positioning, attract new customers and consolidate the loyalty of current ones. This example is seen in taxis at Cancun Airport that have now gone viral for launching a 90 percent promotion war vs 50 percent discount. A recent NielsenIQ study revea…