Quit Reveals Biggest Rebrand in 40 Years as Australia's Nicotine Landscape Evolves

Quit reveals biggest rebrand in 40 years as Australia's nicotine landscape evolves

Cancer Council Victoria’s Quit has undergone its biggest rebrand in more than four decades, repositioning the anti-smoking organisation for an era increasingly defined by vaping, nicotine pouches and declining smoking rates. Developed by strategic advisory firm Nature and design agency Studio Binocular, the overhaul shifts Quit beyond its traditional association with cigarettes, repositioning the brand […]

Cancer Council Victoria evolves Quit brand for a new generation via Nature and Studio Binocular

Cancer Council Victoria's iconic Quit brand has undergone its most significant brand evolution in more than four decades.   The cultural and public health landscape has shifted dramatically since Quit’s founding in the 1970s. While smoking rates have declined significantly, the rise of vaping – particularly among young Australians – and the emergence of products