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Canadian Tire turning to AI to drive growth amid economic headwinds
The retailer reported $214.2 million in quarterly net income as its AI platform helps predict demand and guide pricing, inventory and marketing.
On Thursday, Canadian Tire Corp., Ltd. reported second-quarter net income of $214.2 million, up from $188.3 million a year earlier, with revenue climbing to $4.30 billion from $4.20 billion.
Chief Executive Greg Hicks noted consumers are managing the "day-to-day pressure" of higher food and gas prices amid Middle Eastern conflict-driven fuel costs and President Donald Trump's threatened tariffs on Canadian products.
Overall comparable sales increased 0.7 per cent, driven by growth at SportChek and Mark's, while FIFA World Cup merchandise and Montreal Canadians fan wear accounted for roughly half of SportChek's second-quarter sales growth.
Deploying its Mosaic customer intelligence platform developed with Microsoft, Canadian Tire has detailed plans to solve more back-to-school needs across its banners, with the technology "ready for prime time," Hicks said Thursday.
The retailer's plaid bag became a "hot commodity" and sold out at some stores after being featured by 'Heated Rivalry' content creators, though Hicks joked Thursday the company "did not pay them to carry it.