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Canadian Tire to sell Hudson's Bay point blankets, support the Blanket Fund
Canadian Tire commits at least $1 million annually to Indigenous-led initiatives through Blanket Fund, supporting culture, art, and education with proceeds from Hudson's Bay point blanket sales.
- On Oct. 16, 2025, Canadian Tire Corp. Ltd. announced it will begin selling Hudson's Bay point blankets in stores and pledged to donate net proceeds to Indigenous-led initiatives.
- Canadian Tire Corp. Ltd. acquired Hudson's Bay's intellectual property earlier this year in a $30-million deal as HBC wound down operations, excluding art and archives auctioned next month.
- Under an expanded partnership with the Gord Downie & Chanie Wenjack Fund, Canadian Tire guaranteed at least $1 million a year to Oshki Wupoowane and will cover any shortfall from blanket sales.
- Stabilizing the Blanket Fund, Canadian Tire's pledge backs multi-year grants for grassroots Indigenous organizations and reconciliation action grants after Hudson's Bay's collapse.
- While the blanket is an enduring emblem with fraught history, Canadian Tire plans further product launches into the second half of 2026 and will announce more details in the coming weeks after shoppers bought blankets as Bay stores closed.
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In June, Canadian Tire obtained permission to purchase the motif and intellectual property of the Hudson's Bay Company for $30 million.
·Montreal, Canada
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Winnipeg Free Press+6 Reposted by 6 other sources
Canadian Tire to sell Hudson's Bay point blankets, support the Blanket Fund
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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Coverage Details
Total News Sources24
Leaning Left11Leaning Right1Center3Last UpdatedBias Distribution73% Left
Bias Distribution
- 73% of the sources lean Left
73% Left
L 73%
C 20%
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