Canadian Tire ordered to pay nearly $1.3 million for false advertising
Canadian Tire admitted guilt on 74 counts of false advertising for inflating regular prices to exaggerate discounts, paying $1.29 million including fines and legal fees.
- On Feb. 6, 2026, Canadian Tire pleaded guilty in Montreal and was fined $1.28 million plus fees for 74 charges filed by the Director of Criminal and Penal Prosecutions.
- The OPC's 2021 investigation verified prices for seven products online, in flyers and in three Montreal-area stores between April and October 2021, finding 'regular' prices rarely used and artificially inflated.
- Crown prosecutor Jérôme Dussault explained the settlement emerged after plea talks when Canadian Tire admitted liability for five products including Henckels and Cuisinart knife sets, Lagostina and Heritage cookware, and a DeWalt cordless drill.
- The Quebec court approved fines and costs ranging from $15,625 to $18,150 per count, with Canadian Tire required to pay within 12 months, authorities found no customers were overcharged.
- Section 225 of Quebec's Consumer Protection Act forbids false reference prices; the guilty plea and $1.28 million fine follow the six-month 2021 OPC investigation.
32 Articles
32 Articles
Canadian Tire slammed with near $1.3M fine for false advertising
The investigation by Quebec's consumer protection agency concluded Canadian Tire attempted to convince consumers that sale items were on deep discount by including an artificially inflated regular price on its advertising material. The company says no customers were overcharged, in a statement.
Canadian Tire fined nearly $1.3 million for false advertising in Montreal stores
Canadian Tire is ordered to pay just under $1.3 million in fines and other costs after pleading guilty to violating the Consumer Protection Act 74 times in relation to false advertising. Crown prosecutor Jérôme Dussault explained that the Canadian retail giant’s initial plea of not guilty had paved the way for a settlement. “Their legitimate […]
Canadian Tire ordered to pay nearly $1.3 million for false advertising
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