Canadian Soccer Business Rebrands as Canadian Soccer Media & Entertainment

Canadian Soccer Business Rebrands as CSME to Drive Integrated Media Strategy - Ministry of Sport

Canadian Soccer Business (CSB) has officially rebranded as Canadian Soccer Media & Entertainment (CSME). The announcement, made by Group CEO James Johnson, reflects the organisation’s evolution from a traditional commercial agency into a holistic hub connecting professional leagues, national teams, and fans through storytelling and broadcast innovation. The new identity is built on what Johnson describes as a “self-reinforcing growth engine,” wh…

Canadian Soccer Business rebrands as Canadian Soccer Media & Entertainment

Following in the footsteps of some of their other properties — the Canadian Premier League, Premier Soccer Leagues Canada (formerly League1 Canada) and Inter Toronto FC (formerly York United FC and York9 FC) — Canadian Soccer Business is the latest soccer organization in this country to rebrand. The company is now known as Canadian Soccer […] The post Canadian Soccer Business rebrands as Canadian Soccer Media & Entertainment appeared first on Ca…