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Can Texas Chicken turn opening day queues into 600 stores?

Summary by Dao Insights
Texas Chicken: Key takeaways  Texas Chicken’s first mainland customers were willing to pay more to avoid standing in line than they’d pay for the cost of the chicken. Granted it was raining when the American fast-food chain opened on Shanghai’s Wujiang Road on 28 August, and that wouldn’t have been nice in queues two hours […]
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Dao Insights broke the news on Thursday, September 17, 2026.
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