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Can McDonald's turn its value strategy into a turnaround? (MCD:NYSE)

Management is rolling out temporary menu items, digital promotions and loyalty offers as U.S. comparable sales rose only 0.8% last quarter, the company said.

Summary by Seeking Alpha
McDonald’s (MCD) boosts value menu, presses franchisees ahead of Sept. 23 Investor Day to counter Burger King amid slow sales.

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Bloomberg broke the news in New York, United States on Thursday, September 17, 2026.
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