US EditionCan Formula 1 Rescue Audi’s Dismal Car Sales?
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Despite massive austerity constraints, Audi CEO Gernot Döllner looks optimistically into the future. The CEO talks about the technical catch-up, confusing model names and the adventure Formula 1.
·Salzburg, Austria
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Can Formula 1 Rescue Audi’s Dismal Car Sales?
Audi’s global performance is slipping. Sales lag behind BMW and Mercedes-Benz, and in Australia, Audi doesn’t even crack the top 10. While the broader Volkswagen Group continues to profit from brands like Porsche and Lamborghini, Audi sits in a strange limbo. Technically premium, but losing cultural traction fast.The brand’s official entry into Formula 1 in […] Read the full article Can Formula 1 Rescue Audi’s Dismal Car Sales? on DMARGE. Don’t …
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