US EditionCan Brands Really Buy Their Way Out of Scandal?
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Can Brands Really Buy Their Way Out of Scandal?
Navigating the Ethical Minefield of Corporate Crisis Management In the wake of a corporate scandal, a company's actions are scrutinized with a microscope. The public, stakeholders, and media watch closely as a brand attempts to repair its reputation. A common strategy is to announce a significant donation to a charitable cause. The same scrutiny extends to leadership, especially when CEOs personally benefit from controversy while guiding their c…
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