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Can a budget phone help Apple overtake Huawei in China?

Apple launched the iPhone 16e for $599 to attract customers in markets like China and India, reflecting its strategy to boost lower-end market adoption.
Huawei launched its Mate XT trifold phone internationally, symbolizing its comeback after facing U.S. Sanctions since 2019.
Despite competition, Apple's new model aims to capture market share lost to Huawei, which overtook Apple with a 16% share last year.
Analysts note Apple's pricing strategy aims to increase market share against competitors, as Huawei surpassed Apple last year with 16% market share compared to Apple's 15%.

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Can a budget phone help Apple overtake Huawei in China?

Apple offered the latest version of its budget friendly phone for pre-sale in key markets on Friday, in an effort to woo customers in price-sensitive countries like China and India.

23 hours ago·Atlanta, United States

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