US EditionCampaigners Say Big Tobacco Targets Kids via F1, Call for Sponsorship Ban
Campaigners highlight nearly 4 million children aged 8-12 among F1 viewers and urge a ban on nicotine pouch sponsorships to prevent youth nicotine addiction.
- On Wednesday, 162 anti-tobacco and health groups sent letters to the Formula One Group, commercial rights holder, urging that nicotine pouch sponsorships be banned and that `Formula One must not be complicit`.
- Campaigners say tobacco companies are seeking to reach young people through Formula One partnerships, using team sponsorships, car livery, and driver suits as almost 4 million eight to 12-year-olds watch in the US and European Union.
- In December, Zyn broadened its Ferrari partnership to include extra races and livery, while Velo and similar nicotine-pouch brands appear on cars and driver suits positioned as lower-risk products for former smokers.
- Companies including PMI and BAT said their marketing targets adults, and Formula One Group said it complies with applicable laws, while McLaren said BAT's digital activities are age-restricted.
- Two academics who support pouches for harm reduction nonetheless urged F1 and partners to reconsider ties, noting the industry targets adolescents and sports promotion is inappropriate.
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11 Articles
Campaigners say Big Tobacco targets kids via F1, call for sponsorship ban
Formula One, followed by millions of children worldwide, should bar sponsorship deals with tobacco companies seeking to drive uptake of addictive nicotine pouches, 162 anti-tobacco and health groups said in letters to the sport's commercial rights holder and partners.
F1 Under Fire: Campaigners Demand Ban on Tobacco Sponsorships Amid Youth Surge
162 health groups urge Formula One to prohibit tobacco sponsorships, blaming nicotine pouches targeting young audiences. Major F1 partnerships with Philip Morris and BAT raise concerns among anti-tobacco advocates. F1's growing youth viewership clashes with tobacco branding, prompting calls for reform despite compliance with existing laws.
F1 pressured by campaigners to bar tobacco company sponsorship
Formula One, followed by millions of children worldwide, should bar sponsorship deals with tobacco companies seeking to drive uptake of addictive nicotine pouches, 162 anti-tobacco and health groups said in letters to the sport’s commercial rights holder and partners. Philip Morris International and British American Tobacco sponsor the Scuderia Ferrari and McLaren F1 teams respectively with their Zyn and Velo nicotine pouch labels – partnerships…
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