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OpenAI sued for trademark infringement over Sora's 'Cameo' feature

Cameo alleges OpenAI's use of the 'Cameo' name on its Sora app causes consumer confusion and brand dilution, seeking a court order to stop the infringement.

  • Cameo, a company where the public can pay for video messages from celebrities, is suing OpenAI in a California federal court for violating its trademark rights.
  • OpenAI's AI video model Sora 2 has a new feature also called Cameo, which allows users to make and share their virtual likeness, which Cameo claims dilutes its branding and name.
  • OpenAI has faced legal problems and complaints over Sora 2's use of celebrity likeness without permission and has had to make apologies, change rules, and rework the model.
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U.S. News broke the news in New York, United States on Tuesday, October 28, 2025.
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