Calvin Klein tries to commit brand suicide with this new billboard

Calvin Klein tries to commit brand suicide with this new billboard

Many know Calvin Klein ads for featuring celebrities like young Mark Wahlberg and Kate Moss showcasing what one might call “fit” builds in their underwear. While using attractive models seemed a tried and true method for selling a product, Calvin Klein is now completely changing its branding. Its ads now feature overweight and gender non-conforming models.Dave Rubin doesn’t see the virtue in the new branding. “Advertising is about aspiring to so…