Act rejig to benefit small booze producers

Act rejig to benefit small booze producers

The easing of restrictions on alcohol advertising would create greater opportunities for small alcohol producers, according to the Thai Alcohol Beverage Business Association (Tabba).

Easing Alcohol Ad Rules May Boost Small Producers in Thailand

File photo for reference only The Thai Alcohol Beverage Business Association (Tabba) believes that relaxing restrictions on alcohol advertising could benefit small-scale producers by providing greater marketing opportunities. Under Article 32 of the Alcoholic Beverage Control Act (2008), advertising is severely limited, banning direct or indirect promotion and any display of alcohol brands or their benefits. Following a proposal by Pheu …

Carlsberg Britvic Bringing Alcohol-Free Version Of 1664 Bière To Off-Trade

Carlsberg Britvic is launching 1664 Bière 0.0% in the off-trade next month following a successful debut in the on-trade at the beginning of the year. The alcohol-free variant is said to deliver the “rich and balanced taste that 1664 is (more…) The post Carlsberg Britvic Bringing Alcohol-Free Version Of 1664 Bière To Off-Trade appeared first on KamCity.

What to Know About Alcohol-free Wine

Getting into dealcoholized wine and wine alternatives has never been more exciting.

Calls for ad ban to be extended to alcohol-free drinks

A legal loophole that allows drinks companies to promote their brands on primetime TV despite a strict ban on advertising during peak hours should be closed, Alcohol Action Ireland has said, writes Ken Murray. Viewers of Ireland’s Six Nations rugby home games at the Aviva could clearly see the Guinness brand name painted in the middle of the pitch. However, written in blue on a dark background is 0.0 which means the ads by-pass the ban. Guinness…

More and more brands rely on non-alcoholic alternatives to wine, beer and co. But how easy is their market entry and what marketing strategy do they pursue? The article Alcohol-free drinks: niche or long since mainstream? appeared first on sales.