California Poaches NYC's Tourism Chief Ahead of 2028 Olympics
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Julie Coker named President and CEO of Visit California
Visit California, the private industry-led nonprofit organisation for marketing California as a travel destination, has named destination marketing veteran Julie Coker as only its second-ever President and CEO. Bringing more than 30 years of experience in hospitality and destination marketing, Coker will assume the role on October 1, while also serving as a strategic advisor to the Governor’s Office of Business and Economic Development (GO-Biz).…
California Poaches NYC's Tourism Chief Ahead of 2028 Olympics
Skift Take: Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games. Read the Complete Story On Skift
As of October 1, Julie Coker will be the president and executive director of Visit California, the non-profit organization run by the private tourism industry and responsible for promoting California as a top-notch tourist destination, where Mexico is one of its most relevant markets. Coker has more than three decades of experience in the hospitality and destination marketing sectors. She recently served as president and executive director of NY…
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