California may fine content creators who don’t disclose they were paid to post about politics
The bill would let the Fair Political Practices Commission fine creators up to $5,000 per violation and skip court delays.
- Democratic Assemblymember Marc Berman proposed legislation to penalize content creators who fail to disclose paid political endorsements, empowering the Fair Political Practices Commission to issue fines up to $5,000 per violation.
- Along with Texas, California is one of two states with disclosure mandates for paid political posts, while similar bills failed in recent years in Utah and Georgia.
- Los Angeles-based influencer Shaka Smith disclosed his payment from Tom Steyer's campaign to his more than 700,000 followers, though other creators allegedly failed to reveal similar arrangements.
- Southern California-based creator Dustin Torreverde worries new penalties place unfair financial burden on smaller influencers, as current enforcement via court order can take months to obtain.
- Federal disclosure rules for political content do not exist, though California Sen. Adam Schiff introduced legislation last month as outside groups urge the Federal Election Commission to establish national standards.
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29 Articles
The proposal seeks to force the disclosure of when a campaign pays for political content in networks and strengthen electoral transparency
California is cracking down on influencers who don't disclose they were paid to post about politics — and could levy a $5,000 fine per violation
“A lot of us are very small creators. So if we were to get penalized and we have to get lawyers, stuff like that, it’s going to be very difficult for us.”
California may fine content creators who don’t disclose they were paid to post about politics
SACRAMENTO, Calif. (AP) — Weeks before voting ended in California's primary for governor, Los Angeles-based influencer Shaka Smith took to Instagram to tell his more than 700,000 followers whom he was voting for and why.
California may fine content creators who don't disclose they were paid to post about politics
States are debating whether to crack down on social media influencers making political advertisements without disclosing that they were paid.
US: Why has California tightened its grip on content creators? Political posts could face fines. California may fine content creators who don't disclose they were paid to post about politics.
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