Calbee and Morinaga & Co., Ltd. to Jointly Develop Limited-Edition Products, Including Frugra Drinks

Calbee and Morinaga & Co. announced on the 23rd that they have jointly developed a limited edition product. Morinaga's soft candy "Hi-Chew" and Calbee's cereal "Frugra" will be combined with each other's technologies to create two products that will be sold at the antenna shops of both companies. With the declining birthrate making it difficult to foresee any significant growth in the confectionery market, the combination of rival companies will…