US EditionCadent Positioned as a Crystal Ball for Ad Outcomes, Says President Doug Rozen – Beet.TV
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Cadent Positioned as a Crystal Ball for Ad Outcomes, Says President Doug Rozen – Beet.TV
The fragmentation of media channels has created a complex landscape where advertisers struggle to unite their efforts across linear TV, connected TV, and digital video. As the industry’s annual Upfronts and NewFronts media pitch seasons wraps up, some “all-front” approach that transcends convergence, to achieve true orchestration of advertising efforts across platforms. “As you think about the converging landscape, the biggest thing advertisers …
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