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ByteDance’s Doubao reaches 100M DAU with minimal marketing spend · TechNode
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ByteDance’s Doubao reaches 100M DAU with minimal marketing spend · TechNode
Doubao’s daily active users (DAU) have surpassed 100 million, according to people familiar with ByteDance’s internal data. Insiders say that Doubao’s user acquisition and marketing spend is the lowest among all ByteDance products that have ever reached 100 million DAU. Powered by AI features such as Seedream image generation and Seedance video generation, Doubao has leveraged organic traffic distribution across platforms including Douyin (TikTok…
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