BYD Seeks to Shift Mass Market Image With Souped-Up Race Track

BYD is shifting gear into the revhead market

At the Zhengzhou All-terrain Circuit in China, drivers can experience flooring it on a 550-metre straight or test themselves on the 30-metre incline of a 6000 tonne sand dune.

BYD moves to shift mass market image with souped-up racetrack

BYD plans to invest $894.9 million to set up racetracks open to the public and designed for EVs. Read more at straitstimes.com.

BYD Seeks to Shift Mass Market Image With Souped-Up Race Track

The name BYD Co. is mainly associated with mass market electric vehicles. A manufacturing behemoth that churns out more electric cars than anyone else on the planet, it’s a brand built on volume and affordability.

BYD Is Quietly Building a Global EV Empire -- Here's What Investors Should Know

Key Points Vertical integration gives BYD a cost and speed advantage. Localization is key to BYD’s international push. A multi-brand strategy allows BYD to reach a wider customer base. BYD (OTC: BYDDY), once known primarily as a Chinese battery maker, has rapidly transformed into one of the…

BYD To Build First EV Plant In Malaysia At Perak

BYD to Establish First EV Assembly Plant in Malaysia at Tanjong Malim, Perak In a major milestone for Perak’s economic transformation, global electric vehicle leader BYD Company Limited (BYD) has announced plans to establish its first automotive assembly plant in Malaysia. The facility will be located within KLK TechPark, Tanjong Malim, reinforcing the state’s ambition of becoming a premier automotive hub. The investment was secured in record ti…