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BYD's Annual Profit Drops for First Time in Four Years as Price War Hurts Margins

BYD's profit fell 19% to 32.6 billion yuan due to intense domestic price competition and subsidy cuts despite record 804 billion yuan revenue and overseas growth.

  • On Friday, Shenzhen-based BYD reported its first annual profit drop since 2021, with net profit falling 19% to 32.6 billion yuan amid intense domestic price competition.
  • Chairman Wang Chuanfu wrote in the earnings report that competition in the new energy vehicle industry has reached a 'fever pitch,' characterizing it as a 'brutal 'knockout stage'.'
  • Although revenue grew 3.5% to 804 billion yuan in 2025, the automaker disclosed a workforce reduction of 10.2% to 869,622 employees, reflecting cost pressures.
  • BYD aims to sell around 1.3 million vehicles overseas in 2026, up from about 1.05 million last year, prioritizing international expansion to offset domestic weakness.
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BYD's annual profit drops for first time in four years as price war hurts margins

·United Kingdom
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Lean Left

China's BYD sees first profit drop since 2021, even as the Tesla-rival takes global EV crown

Chinese automaker BYD reports its annual revenue rose to a record $116 billion last year, outpacing Tesla's, but profit fell for the first time since 2021 under pressure from cutthroat competition.

·United States
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In 2025, BYD’s profits fell for the first time in four years due to bad behaviour in the Chinese market, where it lost its presence against competitors such as Leapmotor and Geely. Through a statement, BYD reported that during the year its net profit fell 19%, to 32.600 million yuan, equivalent to 4.720 million dollars (mdd). These results were worse than investors expected, as the market predicted a decrease of 12.1%. The automotive revenues in…

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Profit decline instead of growth spurt: China's electric car champion BYD reports its first profit slump in four years. Price competition in its home market is pushing net profit down by 19 percent in 2025.

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CnEVPost broke the news in on Friday, March 27, 2026.
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