Suddenly Launches Retail Media Division with BWS Partnership

Suddenly launches retail media division with BWS partnership

News Australia content agency Suddenly has launched a retail media division, with BWS named as its first major partner. The agency will manage non-endemic sales for BWS’ national in-store screen network, marking Suddenly’s move into retail media and owned media network services. Jennifer Stokes has joined Suddenly as Retail Media Director to lead the new division. She will oversee the agency’s retail media capabilities across new categories. Sto…

BWS pens retail media partnership with News Corp subsidiary

News Corp Australia’s marketing division, Suddenly, has launched a retail media agency and signed its first partnership with beverage retailer BWS. The deal will see Suddenly manage BWS’s in-store screen network across Australia, led by the newly-appointed retail media director, Jennifer Stokes. “As brands build out owned media networks, they need partners who understand both content and commerce,” said News Corp Australia MD of commercial conte…

News Australia’s Suddenly Launches Retail Media Arm, Signs BWS

In the latest iteration of a time-tested partnership, booze meets news.

News Corp Australia launches retail media division with BWS deal

News Corp Australia has launched a new retail media division, beginning with a deal that will see it selling non-endemic ads in Endeavour Group’s BWS stores.The division will sit inside News Australia’s content agency Suddenly. In retail media, “non-endemic” means external advertisers while “endemic” refers to products or services sold within the group itself

News Australia introduces retail media offer

News Australia content agency, Suddenly, has launched a retail media division, securing a major collaboration with BWS to manage non-endemic sales for its national in-store screen network.  Jennifer Stokes joins Suddenly as Retail Media Director to lead the new division and develop the agency’s owned media network capabilities across new categories. She brings more than 20 years of experience in digital marketing and retail media, with previous …