US EditionBuyers Question Inventory Quality, Transparency on Google's AI-powered Performance Max
Summary by Ground News
1 Articles
1 Articles
All
Left
Center
1
Right
Buyers Question Inventory Quality, Transparency on Google's AI-powered Performance Max
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms. One ad buyer, who requested anonymity to protect industry relations, found that around 80% of impressions on a Pmax campaign ended...
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center1Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
