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The Perfume Shop unveils Mother's Day sales spike - Retail Gazette

Summary by Retail Gazette

The Perfume Shop reported a sales boost during the lead up to Mother’s Day this year. The fragrance retailer saw sales rise 14% year-on-year, with 280,916 bottles sold from 9 March to 30 March. Additionally, the week leading up to Mother’s Day delivered a 56% hike in sales. The company’s revenues were driven by a 30% rise in sales of classic perfumes, 3% in new and trending perfumes and a 2% boost in gift sets compared to the year before. Promot…

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Retail Sector

The Perfume Shop sales surge 56% in run-up to Mother’s Day

The Perfume Shop has seen its sales surge 56% in the week leading up to Mother’s Day 2025. The sales were driven by a 30% increase in classic perfumes sales, 3% in new and trending perfumes and 2% increase in gift sets compared to 2024. Promotional deals were also popular for Mother’s Day with the website’s busiest day on Tuesday 25 March seeing a 69% increase in perfume purchases compared to last year. Some 35% of all orders during the week w…

2 days ago

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Catering Today

Butcombe sees LFL sales rise 31% on Mother’s Day

Butcombe Group has reported that this year’s Mother’s Day celebration (31 March) resulted in a 31% like-for-like sales increase compared with that of last year. The pub operator’s performance on Mothering Sunday also broke its previous record set on Christmas Day last year. Butcombe’s ongoing development of its external areas was also credited with helping increase bar sales by 45% year-on-year on days of strong spring sunshine. About 11 site…

2 days ago

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