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Business owners devastated as unexpected crisis slashes profits: 'Mother Nature doesn’t help us out'

Summary by thecooldown.com
Warmer winters are creating a growing problem for mountain towns that rely on cold-weather tourism, and Red River is feeling that pressure firsthand.  The northern New Mexico ski town depends heavily on winter visitors, but rising temperatures and a lack of natural snowfall have led to fewer travelers and less income. What's happening? According to KOAT, Red River has seen unusually mild temperatures and limited snowpack this winter. Local offic…

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thecooldown.com broke the news in on Thursday, January 22, 2026.
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