US EditionBusiness News: TAG Heuer CEO Vows Cautious Production Despite Expected F1 Sponsorship Boost
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Business News: TAG Heuer CEO Vows Cautious Production Despite Expected F1 Sponsorship Boost
The Chief Executive Officer of TAG Heuer says the brand is taking a prudent approach to producing new timepieces linked to its return as the official timekeeping sponsor of Formula 1. Antoine Pin, who took over the top job in September last year, expressed optimism that the decade-long, multi-brand, sponsorship deal struck by parent LVMH and worth an estimated $100 million annually, will drive new customers to the watchmaker known for its sporty…
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