Busan’s Future Needs More Than Branding

Busan’s Future Needs More Than Branding

Busan is a city that impresses on the surface. From the glittering skyline of Marine City to the cinematic energy of its international film festival, South Korea’s second city has spent the last two decades remaking itself as a global urban brand. Its new airport is on the way, its smart city corridors are mapped, and its beaches rival any in East Asia.And yet, despite the infrastructure, the ambition, and the story it tells the world — people a…