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Burger King Seeks the "King of Cats": Opens Casting to Turn Michis Into Network Stars
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The cats have been dominating the internet for years and Burger King wants to take advantage of this phenomenon. That’s why the fast food chain in Costa Rica launched a casting to find the “King of Cats”, inviting users to send a vertical video of their pet by direct message at its best. And that’s why the campaign responds to a reality like that cats are one of the content with the greatest ability to generate interaction on the internet. We se…
·Mexico City, Mexico
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