Burberry Reports Smaller-than-Expected Dip in Q1 Sales
GREATER LONDON, ENGLAND, JUL 18 – Burberry reported a smaller 6% sales decline with growth in EMEIA and the Americas offsetting losses in Greater China and Asia Pacific, while cutting 1,700 jobs to save £80 million annually.
- Burberry reported a 1% decline in comparable retail sales for the quarter ending June 28, 2025, with growth in the Americas but declines in Asia Pacific and Greater China.
- The sales results follow a 6% revenue fall in the previous quarter amid weaker luxury spending and a challenging performance in Japan caused by slower tourism.
- CEO Joshua Schulman expressed confidence in the company's direction, highlighting better comparable sales in the first quarter, strong performance in key categories, and increased brand appeal, while noting that the autumn 2025 collection has been positively received by a wide range of luxury customers.
- Burberry reports some early advancements in its transformation plan but emphasizes that the trading environment continues to be difficult and the recovery process remains in its initial phase.
- The company continues to prioritise investment and simplify operations, expecting the impact of initiatives to build during the rest of 2025 amid ongoing global improvements.
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British fashion brand Burberry showed the first signs of recovery in the past quarter. The company, which has long struggled with declining sales of its trench coats and scarves with their signature checked pattern, managed to limit the decline in sales from stores open for more than a year to 1 percent. This is significantly less than the 21 percent decline a year ago.
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The IndependentBurberry ‘encouraged’ by turnaround progress amid job cuts
The London fashion house revealed that retail revenues fell by 6% to £433 million for the 13 weeks to June 28. Burberry has said it is “encouraged” by the initial progress from its transformation plan but highlighted that trading conditions remain “challenging”. The London fashion house revealed that retail revenues fell by 6% to £433 million for the 13 weeks to June 28, compared with a year earlier, amid a drag from currency rates. However, it …
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