US EditionBurberry Reports Smaller-than-Expected Dip in Q1 Sales
GREATER LONDON, ENGLAND, JUL 18 – Burberry's Q1 sales fell 2% at constant exchange rates, outperforming forecasts as Americas grew 4% and Europe, Middle East, India, and Africa rose 1%, CEO Schulman said.
- Burberry reported a 1% decline in comparable retail sales for the quarter ending June 28, 2025, with growth in the Americas but declines in Asia Pacific and Greater China.
- The sales results follow a 6% revenue fall in the previous quarter amid weaker luxury spending and a challenging performance in Japan caused by slower tourism.
- CEO Joshua Schulman expressed confidence in the company's direction, highlighting better comparable sales in the first quarter, strong performance in key categories, and increased brand appeal, while noting that the autumn 2025 collection has been positively received by a wide range of luxury customers.
- Burberry reports some early advancements in its transformation plan but emphasizes that the trading environment continues to be difficult and the recovery process remains in its initial phase.
- The company continues to prioritise investment and simplify operations, expecting the impact of initiatives to build during the rest of 2025 amid ongoing global improvements.
Insights by Ground AI
Does this summary seem wrong?
24 Articles
24 Articles
perspectivemedia.comReposted by 
The Independent
The IndependentBurberry ‘encouraged’ by turnaround progress amid job cuts
The London fashion house revealed that retail revenues fell by 6% to £433 million for the 13 weeks to June 28. Burberry has said it is “encouraged” by the initial progress from its transformation plan but highlighted that trading conditions remain “challenging”. The London fashion house revealed that retail revenues fell by 6% to £433 million for the 13 weeks to June 28, compared with a year earlier, amid a drag from currency rates. However, it …
Coverage Details
Total News Sources24
Leaning Left3Leaning Right1Center2Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 33%
R 17%
Factuality
To view factuality data please Upgrade to Premium
