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Burberry beats third-quarter sales expectations as it steams ahead with turnaround

Burberry's Q3 sales rose 3% driven by double-digit growth from Gen Z in China and stronger full-price sales, boosting shares by over 4%, CEO Schulman said.

  • Burberry said in a trading update on Wednesday that revenue rose three percent to £665 million, beating estimates and lifting shares in the London market to 12.73 pounds.
  • Under Chief Executive Joshua Schulman, Burberry's turnaround launched last year leaned on Gen Z shoppers in China and across Asia-Pacific, with China accounting for half of global luxury spending.
  • Greater China led growth with comparable store sales up 6 percent driven by local spending, Asia-Pacific sales rose 5 percent, and the Americas grew 2 percent.
  • Burberry confirmed its full-year outlook, saying revenues are expected to decline between 0% and 3%, adjusted operating profit will be in line with consensus, and a £80 million cost-saving programme launched in November 2024 aims to save including via job reductions.
  • Deutsche Bank analysts noted, `This Burberry print should provide some relief for the luxury sector given the sequential improvement in Greater China,` and highlighted a-3% headwind from the non-repeat of last year's markdowns.
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The British company had a bill of 665 million pounds for the third trimester of tax.

·Brazil
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Burberry sales rise as China demand improves

Burberry posted a slight rise in sales on Wednesday, as the British luxury fashion label's turnaround plan showed signs of progress, helped by improving demand in its crucial China market.

·Missoula, United States
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RTÉ broke the news in Ireland on Wednesday, January 21, 2026.
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