Published 2 days ago • loading... • Updated 11 hours ago
Building society boss calls for new emojis to represent British currency
Skipton says new symbols could make money talks feel more natural, as 43% of Gen Z want more British currency emojis, a OnePoll survey found.
Skipton Building Society submitted a suite of new money-related emojis to the Unicode Consortium, the organization responsible for reviewing and approving new digital symbols used worldwide.
Current emoji sets lack British currency symbols and relatable icons, leaving users without everyday ways to represent local financial experiences in digital conversations, prompting Skipton's campaign.
Research of 2,000 adults found money conversations remain a social taboo, with 43 per cent of Gen Z believing more emojis representing British currency would make digital financial discussions easier.
Jazz Gakhal, Skipton Building Society's CEO of money, said the proposed suite—including a "pound sign", "piggy bank", and "money tree"—helps break down financial stigma and make conversations feel more accessible.
With more than 10 billion emojis sent worldwide daily, proponents argue that digital symbols must evolve to reflect the real-world financial situations people encounter in everyday life.