Building a collaborative executive comms strategy - Ragan Communications

Building a collaborative executive comms strategy - Ragan Communications

Tips from Merck’s leadership comms approach. A smart executive communications strategy can be the difference between chaos in a crisis and grounded trust. It’s an internal communicator’s job to have the processes and steps in place to help leaders hit the right notes when it’s their opportunity to speak. At Ragan’s Employee Communication and Culture Conference earlier this year, Melissa Moody, director of corporate communications at Merck, said …