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Buick Set to Launch in Korea… Competing with 120 Years of History and Youthful Design

Summary by 조선일보
Buick, the origin of General Motors (GM) and a luxury brand, is continuing its final preparations ahead of its official entry into the Korean market this year. The company plans to target the domestic premium imported car market by leveraging a new brand language and vibrant sensibility built upon its history of over 120 years. According to the imported car industry on the 21st, Buick plans to launch new models in the Korean market in the second…

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조선일보조선일보
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Buick Set to Launch in Korea… Competing with 120 Years of History and Youthful Design

Buick, the origin of General Motors (GM) and a luxury brand, is continuing its final preparations ahead of its official entry into the Korean market this year. The company plans to target the domestic premium imported car market by leveraging a new brand language and vibrant sensibility built upon its history of over 120 years. According to the imported car industry on the 21st, Buick plans to launch new models in the Korean market in the second…

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조선일보 broke the news on Tuesday, July 21, 2026.
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